Croweiser Beweries has opened in Huntington, West Virginia in the home of the old Owens-Illinois plant employing 150 employees. The beer will be exclusively available in West Virgina beginning July 1, 2012. There are plans to expand to Ohio, Kentucky, and Virginia by the end of July. Jackson has hopes that the beer will be available nationally by 2013. He hopes the company will eventually employ over 1,000 people.
Jackson said, "It is a great feeling to know that the taste of the swamp will be alive in the mountains of West Virginia. People say that the beer cans look alot like Budweiser and taste like Budweiser. Everyone says I will be sued but I don't think that will happen. I do not want to say too much, but every now and then being a reporter for The Diggerer has it's advantages. I was working on a story about Budweiser. Well, let me change that...Let's hypothetically say I was working on a story about Budweiser...and maybe just maybe...I found out some things I shouldn't have. Then, let's say I suddenly came out with a beer that looks and tastes like Budweiser. Hmmmmm...sounds like a coincedence to me! Haha!"
Production has already begun on Crocweiser. Alligator Jackson says the company plans to include Croc Light and Croc Lice by the end of the Summer. Jackson also said that to help promote West Virginia commerce that the company will run a special in West Virginia in July. A bag of West Virginia's only potato chip Mister Bee will be given away with each purchase of a case of Crocweiser.
Alligator Jackson just filmed a commercial for Crocweiser. In the spot, Jackson says, "Been a swamp of a day? Don't give a croc! Chomp on with Crocweiser!"